Monday Survival Kit
Package and brand design - 4 x 3 x 2.5
The Monday Survival Kit was inspired by the stereotype behind this one day of the week that is welcomed with much dread. The intention behind the kit is to ease the "Monday Blues" while keeping the antidote simple and easy to carry or store at the office or at home.
The rectangular shape, monotone and minimalistic exterior speak to the way a Monday would look like if it was a package. When the tab on the side is pulled, the word Monday on the logo is torn apart to expose the gold interior. The effect of tearing the word off the box should be of pleasure and to be topped off by a "golden ticket" looking interior.
The antidotes include motivation notecards, lavender (relax) and lemongrass (wake up) essential oil sprays, to-do list and bags of green tea. All of these were individually designed and crafted for the intent to be consistent in the branding of the kit.
